The brain behind this initiative is Prasanna Shirol . He is a Management postgraduate, has close to two decades experience in telecom, consumer, insurance, healthcare, industry having worked with Sony, Reliance, Bharti, Strand, etc.. As a parent of rare disease patient he was instrumental in forming the first parent support society for rare disease in India, LSDSS. He is the Co-founder of ORDI (Organization for Rare Diseases India).
During his journey while tirelessly working in the field of rare diseases. He co founded 3 NGO’s Viz Pompe Foundation, LSDSS, ORDI in search of solution to the Rare Disease cause. He also happened to work with numerous NGO across India especially in Health and Disability section. One thing was common among these NGO, Fund Raising. Most of these organizations were selling one or the other products. These were either produced by their members or reselling products. Every organization had a challenge of reaching out to more customers after some time. This affected their efficiency in raising funds. They wanted a support system.
On the other hand India has many individual and self help groups both in rural and Urban. All they need is a support to take their products, talents to masses.
This made Mr Prasanna to work on a solution. Result is Sho4reason.